商品敘述：

Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer industry. This has been done through the creation of a new product category, "Dry Beer." Information on industry economics, Asahi''s organizational process, and competitive interaction are provided as well as an in-depth description of top management''s profile and management posture at Asahi. Designed to allow discussion on how to make a balanced decision incorporating such market strategy issues as product strategy, competitor retaliation, advertising policy, rebate policy, and distributor relations management, as well as such organizational elements as corporate goals, financial integrity, quality control, personnel policy, management philosophy, and leadership style.

涵蓋領域：

Marketing strategy;Supply chain management;Business expansion;Organizational structure and design;Decision making;Competitive strategy;Business policies;Management

相關資料：

Case Teaching Note, (5-389-213), 16p, by Jiro Kokuryo;
Case Teaching Note, (9-395-194), 4p, by Hugo E.R. Uyterhoeven

哪些人也有訂購？